How to setup Goal tracking with Yahoo! Legacy/Merchant Solutions store and Google Analytics

Google Analytics has some really cool tools that will help you keep track of your traffic, where it’s coming from and where it’s going. Among the tools is a great visual representation of how your traffic goes through the final stages of your order checkout..

Click to view full image…

 

Google Analytics Defined Funnel Navigation

* Before the goal tracking can be active, you will need to have a valid Google Analytics account with the proper Google Analytics tracking scripts installed on each page of your website. Tutorial on how to add the Google Analytics tracking script to your Yahoo! Store.

Here’s a quick tutorial on how to setup your Google Analytics account to track the traffic that clicks the order button and follows through to checkout…

  1. Log into your Google Analytics account and click on the “Edit” link next to the url that you want to set a goal for.
  2. Next, scroll down to the “Conversion Goals and Funnel” section and click the “Edit” link in the “G1” row.
  3. Next,
      1. Enter the Goal URL as: wg-thank-you
      2. Enter the Goal Name that you prefer
      3. Click the “On” radio button to make the goal active for tracking

    Click to view full image…

    Google Analytics Goal Information Settings

  4. Next, enter the Define Funnel information in the next section:
    1. Enter the Step 1 URL as:
      wg-order
      and Step 1 Name such as: View Order
    2. Enter the Step 2 URL as:
      shipping-form
      and Step 2 Name such as: Shipping Information
    3. Enter the Step 3 URL as:
      billing-form
      and Step 3 Name such as: Billing Information

      Click to view full image…

      Google Analytics Goal Information Settings

  5. Next, edit the Additional settings:
      1. Uncheck “Case sensitive” if it is checked.
      2. Select “Regular Expression” from the Match Type dropdown.
      3. Enter a Goal value if desired for orders received

    Click to view full image…

    Google Analytics Goal Information Settings

  6. Finally, click “Save Changes” to save the Goal Settings.

After data has been delivered to Google Analytics from your store, you can view the Shopping Cart Abandonment graphic by clicking:

Content Optimization->Define and Funnel Process->Defined Funnel Navigation

Enjoy playing around with the results and when you see some abnormal cart abandonment, you can make the necessary changes to improve the conversion!

Drop us an email if you have any questions about this setup… info@thesupermanager.com

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